We chose Base Milano, located in Zona Tortona, to make our product launch of Molenore during Milan Design Week which is one of the biggest design events at Southern part of Europe.

It was such a nice ambiance and atmosphere to exhibit our products and get a chance to see people’s first reaction about our stories and products. In fact it helped us to motivate ourselves to go beyond of this, when we heard their positive feedbacks on our works.

People like the ‘Nomen Oblitum’

What is ‘Nomen Oblitum’?

‘Nomen Oblitum’ refers to “forgotten name” draws attention to gender discrimination which is still ongoing against women in our daily lives. The first step we followed is to define our inspirational women figures carefully and examine their whole life, thoughts and stories to be able to reflect them into our products. Our products were designed to honor their existence who had to deal with so many difficulties in their lives, and increase awareness of their stories and thoughts. In this series, we have six unique products which were based on true stories; however most of these stories or names are either unknown or forgotten. We have tackled this issue and aimed to honor and commemorate these names by reflecting their stories in our first product series; Nomen Oblitum, which refers to “forgotten name” in Latin.

Thank you for your time to visit us and hear our stories during Milan Design Week in Base Milano C7, and give us nice words and feedback. We really appreciate your support.

We hope we, as humankind, will achieve to make awareness about gender discrimination and make a huge step to solve this modern problem.

Thank you !

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